What is Google Analytics 4?
Google Analytics 4 (GA4) is Google’s advanced analytics platform designed to track and analyze user interactions across websites and apps.
Unlike its predecessor, Universal Analytics, GA4 uses an event-based model instead of session-based tracking. This means every user interaction - like clicks, page views, video plays, or purchases - is recorded as a separate event, offering more precise insights into how users engage with your business.
What are the benefits of GA4 for businesses?
GA4 leverages machine learning to provide smarter predictions, such as forecasting customer behavior or identifying potential churn risks. It also emphasizes privacy-first practices, using less reliance on cookies and providing tools to comply with regulations like GDPR and CCPA. Additionally, it works seamlessly across platforms, allowing businesses to see a unified view of user journeys, whether on websites, mobile apps, or both.
By integrating with tools like Google Ads, GA4 ensures advertisers can optimize campaigns using detailed audience insights, track ROI, and refine strategies in real-time. For businesses, this makes GA4 a critical tool for understanding customer behavior and improving marketing effectiveness.
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